TMCA 58th Annual Compass Award Winners Ante Up With Their Creativity and Innovation Despite Economic Recession
Best in Show Award Winners to Be Revealed on June 8th
By George Zafirov
Publication: Third Party Logistics - 3PL
PRINCETON JUNCTION, NJ – May 19, 2010 – The Transportation Marketing and Communications Association (TMCA) have announced the winners of its 58th Annual Compass Awards. The awards recognize the best in marketing and communications within the transportation, logistics and passenger transit industries.
Open to members and non-members, entries were judged by industry professionals in 10 categories including integrated communications, single advertisement, advertising campaign, direct marketing campaign, communications collateral, publications, web-based marketing, multi-media marketing, special events and media relations. Winners were selected based on the detailed write-up of their marketing campaign and the actual creative work samples.
“This year’s winners have gone above and beyond and shown they want to survive the recession by creating pieces that truly showcase their creativity and marketing expertise. These pieces will ultimately help increase their companies’ profitability,” said Dick Metzler, President of TMCA.
This year, 16 percent of entries won an award of excellence and 38 percent of entries won an award of merit. Winners were also selected for the overall highest scores—Best in Show in the Business to Business and Business to Consumer categories. All award recipients will be honored at a gala June 8, 2010 during TMCA’s Annual Conference and Marketing Expo in Fort Lauderdale , Florida . Winners of this year’s Compass Awards include:
Ad Campaign
· Receiving Awards of Excellence are: Con-way Freight/KG Partners, Saddle Creek Corp., Ann Arbor Transportation Authority and XTRA Lease.
· Receiving Awards of Merit are: Dallas Area Rapid Transit Marketing & Advertising, ACCS/Pulsar Advertising and LM&O Advertising.
Communications Collateral
· Receiving Awards of Excellence: Transplace, CirclePoint and Words Pictures Ideas and FedEx Services.
· Receiving Awards of Merit: XTRA Lease, Port Manatee, Dallas Area Rapid Transit Marketing & Communications Team, TriMet, HMH, FedEx Services, Riverside Transit Agency and OnTrac.
Direct Marketing Campaign
· Receiving Awards of Excellence: NFI, Transplace and UPS Freight.
· Receiving Awards of Merit: Ryder Supply Chain Solutions, C.H. Robinson Marketing, Riverside Transit Agency, The Port Authority of NY & NJ, Dallas Area Rapid Transit Marketing & Advertising and Blanchard Schaefer Advertising & Public Relations.
Integrated Communications Program
· Receiving Awards of Excellence: Riverside Transit Agency, ACCS/Pulsar Advertising, FedEx Services, Con-way Inc./KG Partners, CirclePoint and The Rideshare Company.
· Receiving Awards of Merit: FedEx Services, DELTA, Forensic Engineering, Inc., LeanLogistics, FedEx Services, San Joaquin Regional Transit District, The Port Authority of NY&NJ, Transplace, Con-way Freight/KG Partners, HMH, Regional Transportation Commission of Washoe County, Nevada, Ryder System, Inc., Port of New Orleans and Saddle Creek Corp.
Media Relations
· Receiving Awards of Excellence: CirclePoint and BSY Associates, Inc.
Multi-Media Marketing
· Receiving Awards of Merit: Bouque Data Systems and Transplace.
Publications
· Receiving an Award of Excellence: Pacer
Single Advertisement
· Receiving Awards of Merit: Con-way Freight/KG Partners, The T and LM&O Advertising.
Special Events
· Receiving Awards of Merit: TriMet, NFI, Virginia Department of Transportation and LeSaint Logistics, LLC.
Web-Based Marketing
· Receiving Awards of Excellence: FedEx Services and CirclePoint and Words Pictures Ideas.
· Receiving Awards of Merit: Con-way Inc./KG Partners, TTX Company, C.H. Robinson Marketing, OHL and Los Angeles County Metropolitan Transportation Authority.
For additional information on the 2010 TMCA Compass Awards, visit www.TMCAtoday.org or contact TMCA at 609-799-4900.
About the Transportation Marketing & Communications Association (TMCA)
TMCA (www.TMCAToday.org) is the only association serving transportation marketing, sales and communications professionals in all modes and market segments of the North American transportation industry. The association provides valuable benefits to its nearly 300 members and the 7,000 professionals working in all modes and market segments of the industry including recognition of excellence through the annual Compass Awards, extensive educational programs and networking opportunities.