Marketing Services

Having a strategically driven marketing program is like fuel to a vehicle. The challenge today is that with so many ways of connecting with key target audiences and influence groups, what’s the optimum solution? Rideshare has answers.

Our marketing services programs are the culmination of years of experience and a forward-thinking approach to marketing. They also combine a unique understanding of how public and private sectors work and prefer to operate in the commuter program and services marketing arena. The result: both launch and ongoing programs that achieve effectiveness with greater efficiency.

The value of understanding your specific needs.

At its core, Rideshare is a company with 35+ years of experience developing and implementing innovative commuter transportation programs. Having worked directly with state government and non-governmental organizations, we have a unique understanding of the structure, requirements and goals of these organizations. This perspective gives us the ability to interpret and manage needs and expectations related to virtually all aspects of marketing from budgeting and implementation, right down to campaign tone and style. Being able to vet a number of questions and decisions in the marketing process on behalf of our clients also helps save time and effort while achieving ideal marketing solutions.

From strategy to implementation and everything in between.

We collaborate with our clients to develop integrated marketing strategies, review new media options, identify creative and production resources, and establish and manage budgets — all with a focus on ensuring an effective and consistent marketing presence. Then we implement.

Our turnkey marketing development solutions include:

  • Sales and marketing collateral
  • E-newsletter development and distribution
  • Advertising – New and traditional media
  • Event planning and implementation
  • Interactive multi-media strategy and execution
  • Direct mail and email marketing programs
  • Video development, production and distribution
  • SEO – Search strategies and implementation

Driving robust interactive and social media solutions for clients.

Having developed and implemented robust social media campaigns, Rideshare brings our expertise to our clients by creating and implementing effective social media strategies that first and foremost, put into consideration the exceptional requirements and standards that state agencies and departments have operating in the public realm. We then integrate these campaigns seamlessly with your overall marketing programs. Rideshare also provides measurement and reporting to help ensure you achieve the social media impact you want.