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About The Rideshare Company

The Rideshare Company is a 501(c)(3) non-profit organization created to make it easier for people to get to and from work, while saving them money and reducing some of the hassles of commuting. At the same time, we strive to enhance the quality of our environment by measurably reducing both road congestion and energy consumption. Those goals led to the development of a variety of ridesharing fleet services and employer programs for corporations, government agencies, and individuals – and they continue to provide momentum for our innovations today.

Our mission is to support and promote all forms of ridesharing, serve as environmental stewards and lessen the burdens of government.

Focused on Driving Value

From our volunteer Board of Directors to our highly experienced management, sales and service teams, everyone shares the same passion - to encourage and provide transportation services that enable a higher quality of life, reduce traffic congestion and encourage business growth and development.

Our Team Our Board

A History of innovative thinking and doing


February 1980

Greater Hartford Ridesharing Corporation is formed. Originally created to promote and educate ridesharing and commuting options avaiable in the Greater Hartford area.

July 1980

Jon Colman becomes the first full-time employee. Hired as President, he was charged with assembling a team of transportation professionals to educate commuters about ridesharing through public service communications.


August 1983

Rideshare creates a new commuter matching system. Originally called The Commuter Register, this monthly publication provides commuters with available bus routes, carpools and vanpools. Printed in tabloid form, it is distributed in many locations including supermarkets and convenience stores.


November 1987

The Rideshare Company helps organizations and the State setup vanpools. Through a combination of low interest loans and private funding, Rideshare helps companies and the State purchase vans and establish vanpools for their employees.


October 1995

The Rideshare Company purchases the vans and creates easy street®. Working with the companies and the State, Rideshare buys back the vans and adds to the fleet. The easy street® brand and vanpool program is born.


February 1996

Rideshare develops and implements a proprietary Fleet Management System. This unique system integrates all aspects of Rideshares' capabilities including operations, sales and customer service.

May 1996

Rideshare takes part in and handles all fiscal responsibilities in the Commuter Electric Vehicle Demonstration Project. Participants include the Connecticut Department of Transportation, United Illuminating, and more. This project set out to demonstrate and test the feasibility of electric vehicles for commuters in Connecticut.


April 1997

Rideshare expands its coverage and support for vanpooling and commuter services. To support commuters and organizations that cross over to Rhode Island, Massachusetts and New York, Rideshare expands the coverage and logistics needed to make it possible.


September 1998

Customer Service is officially added to Rideshare. Having successfully managed requests of information and support, Rideshare decides it's time to officially expand its customer service capabilities to support the growth of the company and its expanding base of customers and organizations.


July 2000

Rideshare introduces a vanpool partnership program for group homes. Organizations that provide transport services in Connecticut can now access Rideshare’s hassle-free vehicle lease and support programs. The program now known as easy fleet provides a range of vehicles including multi-passenger and lift vans as well as smaller transport vehicles.


The Rideshare Company acquires Electric Boat’s vanpool fleet of 150 vehicles and over 1,400 participants in CT and RI locations.


November 2006

Rideshare launches a comprehensive marketing and communications strategy. Rebranding, website development and social media are the beginning of Rideshare becoming award-winning transportation-marketing leaders.


January 2007

Rideshare expands business development efforts. Initiatives commence to develop new lines of business outside of the core business.

Rideshare partners with New Britain Rock Cats AAA baseball team and establishes Power of Abilities Night. Free tickets are provided to Department of Developmental Services (DDS) customers for their clients.

October 2007

Rideshare embarks on a nationwide consulting business line. Thirty years of commuter knowledge and expertise become the framework of a new consulting business to employers around the country.


January 2008

Rideshare develops easygreencarpools®. The first organized, corporate sponsored carpool program in the country is formed.


January 2009

Rideshare introduces an integrated commuter program. Officially called 'easy commute', this interactive based solution brings together a range of resources and capabilities for the good of employees and the environment. easy commute includes tax savings programs, trip tracking and positive impact calculators, rewards programs and more.

July 2009

Rideshare signs five-year contract with FOX. Fox sports, entertainment and film are the first client to implement easy commute. The first two locations to have the program are the Big Ten Network, Chicago and the National Geographic Channel, Washington, DC.


November 2010

Rideshare expands vehicle offering to its partners. To meet the growing needs of partner organizations, Rideshare adds the Scion XB to its fleet offering. This compact yet roomy vehicle helps a number of organizations manage trips that involve just a couple or more people while saving money and energy in the process.


July 2011

Rideshare expands to Los Angeles. Launches easy commute for FOX and takes over the management of their vanpool program in partnership with Enterprise Holdings.


December 2012

Rideshare's easy commute is awarded GSA Schedule. The contract allows sales to the Federal Government.


September 2013

GPS tracking system installed in all vehicles for TRC risk management, maintenance and to provide tracking capability to clients.

November 2013

easy commute proprietary software developed and launched with all customers.


January 2014

Multi media ad campaign for easy street© and easy green carpools©.

August 2014

Vanpool program sold to vRide to make way for new endeavors!


December 2015

Rideshare launches easy fleet NEMT (non-emergency medical transportation) CT partnership.


January 2016

Non-Emergency Medical Transportation vehicles become part of the breadth of our business, with NEMT companies signing on right away.

April 2016

Rideshare's partnership with The New Britain Rock Cats expands and moves to Hartford. The minor league team is now called the Hartford Yard Goats and plays at the new Dunkin Donuts Park. Rideshare now provides free meals in addition to free tickets to our customers and their clients.


May 2017

Sony Pictures Entertainment becomes the second easy commute client in the entertainment industry and we passed the very strict security requirements of SPE.


July 2018

Rideshare's easy fleet NEMT program expands to Indiana.


January 2019

Rideshare's easy fleet NEMT program expands to Florida.

March 2019

Rideshare begins partnership for easy commute with Disney Worldwide Services, Inc. in Los Angeles, California becoming the third easy commute client in the entertainment industry.

October 2019

Rideshare launches easy commute for Sony Pictures Entertainment. This includes the Sony Pictures Studio Lot and two subsequent locations in Los Angeles, California.


March 2020

Rideshare implements a response to COVID-19 as an essential business and remains open. Strict health protocols are put in place including scheduled vehicle cleanings, daily employee screenings, and sending out complimentary custom Rideshare face masks to clients and partners.


June 2021

Juneteenth is adopted as a federal holiday. It is also recognized as a holiday at The Rideshare Company.

July 2021

Rideshare expands online presence and join Tik Tok, the latest social media platform with over 1 billion users.

September 2021

CEO Nanci Fitzgerald is interviewed for a feature on Real Simple Magazine. She shares her expertise on the financial and health costs tied to commuting.


May 2022

Rideshare's easy fleet NEMT program expands to West Virginia.

June 2022

Founder and first full-time employee Jon Colman retires from The Rideshare Company. To learn about Jon's legacy, click here.

July 2022

Nanci Fitzgerald is officially named CEO and President of The Rideshare Company, becoming the organization's first woman leader.