Helping kid’s lunches go green…and orange, and red.
Posted on by Kolbe
We’re all trying to eat healthier these days, but it’s hard. You go to the grocery store and the produce aisle literally looks like a garden. Then you walk down the snack aisle and everything is colorful, fun looking, full of life and exciting buzz words that make my impulse buy reaction kick in. Well, times are changing and they are starting to bring that kid friendly marketing to the produce aisle. They are packaging healthy snacks like baby carrots in snack size bags with chili-lime powder to sprinkle on them. Not only will the packaging entice kids to tug at their parent’s shirts until they buy them, but the healthy flavoring will give them the same satisfaction they have when eating a bag of Doritos. They literally make the carrots finger-lickin’ good. That’s not where it stops though, they have fruit purees that kids can slurp on the go, or kid targeted health smoothies. The produce aisle will begin to look more like the cereal aisle with colorful mascots and eye-catching packaging. If you ask me no harm can come from using these types of marketing tactics to get kids away from the sugar and into the fruit and veggies.